Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Organisation: Unchained Vibes Africa (UVA)
Location: Lagos
Job Type: Full-Time
About Unchained Vibes Africa
Unchained Vibes Africa (UVA) is a cultural organization and social enterprise developing arts and culture projects geared towards social causes. Our mission is to leverage the power of the arts for civic education and promote good governance, human rights, cultural diversity and the spirit of solidarity in Africa. We produce works of art that address social, political, economic and environmental issues in Africa using music, drama, visual arts, spoken word poetry and comedy. UVA helps artists and cultural practitioners to further develop their skills and managerial capacities. We design workshops and professional training in cultural advocacy, copyright protection, entrepreneurship, etc. UVA organizes concerts, talk shows and live performances that highlight social issues, create awareness and sensitize the public. We develop initiatives that encourage respect for cultural diversity and promote intercultural understanding.
Job Summary:
At Unchained Vibes Africa (UVA), we’re looking for a creative and strategic Digital Marketing professional with specialized skills in social media, marketing automation and email marketing platforms to join our vibrant team. If you have a knack for crafting compelling social media campaigns and a passion for cultural content, we’d love to hear from you. Your role will be to amplify our digital presence and engage our audience through innovative strategies that reflect our mission to use the arts for social change.
Minimum Qualification: Bachelor’s Degree in Marketing, Communications, or a related field
Experience Level: Mid-level
Experience Length: 3-5 years post-graduation
Key Responsibilities:
- Develop and execute social media strategies that boost UVA’s visibility and engagement.
- Create and manage engaging content across platforms like Facebook, Instagram, Twitter, LinkedIn and TikTok
- Keep an eye on social media trends and appropriately use them to enhance our content and outreach.
- Analyze performance metrics and provide insights to refine our strategies and improve results.
- Work with our creative team to produce content that aligns with our values and resonates with our audience.
- Engage with our online community, responding to comments and messages in a friendly and professional manner.
- Manage social media ad campaigns, including budget management and performance tracking.
- Stay updated on industry trends and best practices to keep our social media presence fresh and impactful.
Essential Requirements:
- Experience: Minimum of 3 years in digital marketing with a focus on social media management.
- Social Media Savvy: Deep understanding of social media platforms, their algorithms, and best practices.
- Analytical Mindset: Ability to interpret social media data and make informed decisions.
- Creativity: Strong creative skills to craft content that grabs attention and drives engagement.
- Communication Skills: Excellent writing and verbal skills to create compelling content and interact with our audience.
- Organization: Ability to manage multiple projects and campaigns effectively.
- Adaptability: Willingness to adjust strategies and content in response to new trends and feedback.
Preferred Skills:
- Experience with social media advertising tools like Facebook Ads Manager and Google Ads.
- Knowledge of SEO and content marketing.
- Good working knowledge of marketing automation and email marketing platforms, especially MailChimp, is a plus
- Experience in a cultural or non-profit setting is a plus.
- Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
Salary
Competitive and negotiable based on expertise and experience
How to Apply
Application should comprise of the following 3 components:
- A cover letter of not more than 1 page outlining your motivation for applying for the role.
- An up-to-date CV, not more than 3 pages, including educational and professional qualifications, employment history showing the most significant and relevant positions, responsibilities held and achievements.
- Links to portfolio or at least 5 samples of previous works
Interested candidates should email their application to info@unchainedvibesafrica.com
Deadline for applications
Applications will be received on a rolling basis and interviews will be conducted until the vacancy is filled.
